He joined on 4 July 2022 from Applied Industrial Technologies

Lee reports to Group CEO Martin Thomsen with responsibility for delivering incremental digital sales growth in support of the Group’s approach of Digital with a Human TouchTM. He sits on both the Group executive board and the Group management committee.

A deep industrial distribution specialist, Lee comes with a strong track record of driving incremental sales growth through digital channels within highly technical product categories.

At Applied Industrial Technologies, he was the director of e-business and digital transformation, building an entire online customer acquisition engine and digital sales process.

Lee started his career in the US as an e-commerce manager at Fastenal before moving to Grainger. There, he was a global e-commerce manager before coming over to Europe as their first hire in the region, leading business development.

He left Grainger in 2015 to set up his own B2B e-commerce company reselling American MRO products in Europe. He did that until he was recruited to his most recent role by the CEO of Applied Industrial Technologies.

Commenting on the appointment, Martin Thomsen said: “Lee’s extensive experience and commercial track record stood out through the selection process. I’m looking forward to working with him as we build on the considerable progress we have made in growing our digital business so far.”