Rubix has completed the acquisition of Technisch Bureau Magema B.V.

Founded in 1982, Magema distributes general maintenance products including tools, consumables, machines and personal protective equipment, as well as warehouse fittings, from renowned brands to key accounts in the Benelux market.

In addition, the business provides a wide range of value-added services including bespoke foam inlays, torque calibration, laser marking, customised mobile workshops and e-procurement solutions.

Magema has an impressive track record and a number of long-standing key account customers across the region. Headquartered in Ter Aar, it has 45 employees and generated sales of more than €30m in 2020.

Ruud van Eldik has led the business since he founded it almost 40 years ago and, along with his wife, Kitty van Eldik, will take the opportunity to retire. All three of his sons will continue in their roles on the management team. The eldest son, Patrick, is appointed business unit manager and will report to Anton van der Lubbe, Key Account Director for Rubix in the Benelux.

Commenting on the acquisition, Paul Van Der Rest, CEO of Rubix in the Benelux & Nordics, said: “This strategic acquisition will develop our capabilities to serve key account customers in the Benelux region. Magema has a fantastic reputation and I am confident that the Company will be an excellent addition to our Group.”

Ruud van Eldik added: “Our long standing customer relationships will benefit greatly from the strategic strength that Rubix adds to Magema. I am really happy that I am leaving the Magema organisation and customers in safe hands with the combination of my sons and Rubix.”